Attract Your Audience with Creative Ads on Facebook, Instagram, TikTok, & YouTube
Social Media Advertising Pricing Plans
Management fees for social media advertising costs between $500 – $2,000/month or more for an ad budget between $600 – $20,000/month, depending on business needs and objectives.
Choose A Social Media Advertising Package That Suits Your Budget
Core Package
$500/month
Manage social media ad budget between $600 – $3,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Plus Package
$1,000/month
Manage social media ad budget between $3,000 – $10,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Enhanced Package
10% of ad spend
Manage social media ad budget above $10,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Why Choose Digital Hibou for Social Media Advertising Management?
Digital Hibou is great at building brands, attracting leads and sales with engaging offers that catch people’s attention and make them choose your business.
We know how to create campaigns that get results, turning interest into action. Our team understands what makes people take action on social media and uses that to help your business grow. With our expertise, we focus on what works to lower your cost per result so that your business can get a sufficient volume of leads or direct online sales.
- Custom social media advertising strategy
- Marketing workflow automation assistance
- Creative ads crafted for your business
- Transparent pricing and ad reporting
- Consultation calls available when necessary
Rely on a Top-Rated Advertising Agency in Oshawa, Ontario
Book a social media advertising consultation
All social media advertising pricing plans include:
Custom Image & Video Ads
Dedicated Account Manager
Month-to-Month Agreement
Daily Ad Spend Oversight
No Cookie-cutter ads
Prompt Communication
The Process of Getting Results with Our Social Media Advertising Pricing Plans
1. We set up and/or get access to your ad account
We set up your social media ad account so you have full ownership of all your advertising data. This means the account is in your name, giving you complete control and access to everything, from campaign metrics to audience insights on your laptop or mobile device at anytime.
2. Launch ad campaign in 7 days or less
We don't waste any time. Once you're ready, we immediately prepare your ad creative and copy to match your offer and message. Our team works quickly to get your campaigns up and running, so you can start seeing results fast.
3. Results tailored for your campaign
We tailor results to fit your campaign goals, focusing on leads, sales, and follower engagement. Our approach is designed to generate the outcomes you want, whether it's more customers, increased sales, or heightened interaction on social media.
How much does advertising cost on social media?
Advertising on social media can cost between $500 and $2,000 per month for management fees, with ad budgets ranging from $600 to $20,000 or more per month, depending on business needs and objectives. In addition to these costs, it’s crucial to consider the cost per result, which measures the effectiveness of your campaign.
The cost per result depends on what you’re tracking as a successful outcome. For example, you might focus on metrics like leads generated, sales completed, Instagram profile views, social media messages received, or website traffic.
By monitoring these metrics, you can assess the return on investment (ROI) for your social media advertising campaigns. This approach helps you understand the value derived from each dollar spent on advertising and provides insights into optimizing your budget for better results.
What is a good budget for social media advertising?
A good budget for social media advertising depends on your business’s specific goals, structure, and expected return on investment (ROI). For effective results when working with a social media advertising agency, a starting budget of $600 per month is recommended. This budget level allows for core campaign setups and optimizations, but it’s more appropriate for smaller-scale efforts.
However, to achieve a significant return on investment (typically a 3 to 5 times return on ad spend), a higher budget is often needed. For example, with a $600 monthly budget, even with a 5x ROI, you’d only generate about $3,000 in revenue per month. This may be suitable for smaller businesses or those with limited marketing needs.
For companies with more extensive sales operations, e-commerce stores, or a dedicated sales team, a larger budget is advisable. To drive significant revenue through social media advertising and to meet sales targets, it’s recommended to spend at least $10,000 per month. This higher budget allows for broader campaigns, reaching larger audiences, and utilizing more advanced advertising techniques, which can contribute to increased ROI and revenue generation.
In summary, a good budget for social media advertising varies based on your business size, sales goals, and desired ROI. For smaller campaigns or businesses with modest objectives, a budget starting at $600 per month is a baseline. However, for larger businesses with a sales team or significant e-commerce operations, budgeting at least $10,000 per month is more appropriate to ensure a substantial return on investment.
Should I pay for social media advertising?
Whether you should pay for social media advertising depends on your business goals, target audience, budget, and expected return on investment. Here are some considerations to help you decide if social media advertising is right for you:
Business Goals: If you want to increase brand awareness, generate leads, boost sales, or drive website traffic, social media advertising can be an effective strategy.
Target Audience: If your audience is active on social media platforms like Facebook, Instagram, LinkedIn, Twitter, or TikTok, advertising there can be a good way to reach them.
Budget: Social media advertising pricing typically requires a monthly budget, including management fees and ad costs. Ensure you have a budget that aligns with your goals. A starting point might be $600/month for basic campaigns, but for more extensive campaigns, $10,000/month or more may be appropriate.
Return on Investment: Consider your expected ROI. If you aim for a 3-5x return on ad spend, calculate whether your advertising budget is likely to generate sufficient revenue to make it worthwhile.
Sales Strategy: If you have a sales team or rely heavily on online sales, social media advertising can support your efforts by generating leads and driving customer engagement.
Competitors: If your competitors are using social media advertising effectively, it could be beneficial to engage in similar strategies to maintain visibility and competitiveness.
Social Media Advertising Costs for Lead Generation
Social media advertising costs for lead generation depend on several key metrics, each indicating a different stage of the sales process. Here’s an overview of these metrics and their importance:
Cost Per Lead
This metric reflects the cost of generating a single lead through social media advertising. A lead is typically someone who has shown interest in your business, such as by filling out a contact form, signing up for a newsletter, or starting a social media conversation. Lowering the cost per lead is essential for maintaining an efficient advertising budget. By optimizing targeting, ad creatives, and campaign structure, we aim to reduce this cost while increasing the quality of leads.
Cost Per Appointment Booked
After generating leads, the next step is converting them into appointments or consultations. The cost per appointment booked measures how much it costs to encourage a lead to schedule a meeting or call. This metric is critical for service-based businesses or those with a sales team. To keep this cost down, we focus on creating compelling calls-to-action and providing a smooth booking process to encourage leads to take the next step.
Cost Per Proposal Sent
This metric calculates the cost associated with sending out a proposal or quote to a potential client. It reflects the efficiency of your sales funnel from the initial lead to a formal business proposal. To manage this cost, we recommend that leads are properly nurtured and that the advertising content aligns with the solutions you offer. By keeping the journey from lead to proposal straightforward, we can lower this metric.
Cost Per Deal Closed
This metric is the final step in the lead generation process, indicating how much it costs to close a deal or make a sale. It represents the success of your advertising efforts in converting leads into paying customers. A lower cost per deal closed indicates effective lead generation and sales strategies. To achieve this, we focus on high-quality leads, effective follow-up, and a sales process that encourages conversion. By optimizing each stage of the sales funnel, we work to reduce the cost per deal closed while maximizing revenue.
Social Media Advertising Costs for Online Sales
Social media advertising costs for online sales can be evaluated through a variety of key metrics. Each metric gives insights into the performance of your advertising campaigns in terms of generating sales and driving revenue. Here’s an explanation of these metrics and how they play a role in tracking the success of social media advertising for online sales:
Cost Per Sale
This metric reflects the cost of achieving a completed sale through social media advertising. It encompasses all the costs from clicks to final purchases, giving a clear picture of the financial efficiency of your campaigns. By focusing on high-converting ad content, smooth user experiences, and effective retargeting, we aim to lower this metric to increase profitability.
Return on Ad Spend
Return on ad spend (ROAS) measures the revenue generated for every dollar spent on social media advertising. A higher ROAS indicates that your advertising is yielding a substantial return, which is the ultimate goal for online sales. We work to improve ROAS by continuously analyzing campaign performance, identifying high-performing ads, and adjusting strategies to maximize returns.
Conversion Rate
Although not directly a cost metric, the conversion rate is closely related to online sales and indicates the percentage of users who complete a desired action, such as making a purchase. Higher conversion rates typically lead to lower costs per sale and higher ROAS. By focusing on user engagement, clear calls to action, and a streamlined checkout process, we aim to boost conversion rates to improve overall advertising efficiency.
Want To Chat About Our Social Media Pricing Plans?
Let’s book a time to chat about your business needs and objectives to see what’s possible for your business.