How to Create an Instagram Marketing Strategy

When it comes to marketing on any social media platform, it’s ultimately about quality not quantity. An Instagram marketing strategy is no different.

You need to ensure that you have a marketing strategy in place if you are going to get results. That means knowing the best ways to drive consistent exposure to your business so you can nurture followers who may want to purchase your product or service.

Digital marketing services can help you develop a marketing strategy to improve your social media management and advertising efforts.

Instagram marketing is the next frontier for small businesses. It’s a great way to build a following, share your brand story and ultimately drive traffic to your website.

Instagram is a good marketing tool to enhance your online presence with paid and organic tactics. This is how you can create an Instagram marketing strategy in 9 steps.

1. Choose a niche market

The beauty of using Instagram for business is that you have the ability to really narrow down who you want to target. Pick a niche market that resonates with you and then create content that will resonate with consumers and your marketing strategy.

2. Post quality content  

When people visit your profile, they should be able to tell what kind of business you are within a few seconds based on your content. Make sure to showcase your product or service by posting high-quality images and videos in your feed and not just random pictures.

3. Build followers

Post content on Instagram regularly so people can find out about your business. This will help build your followers and get the word out that your brand is popular on Instagram. Also engage with Instagram accounts that are not following you to entice their audience to follow you.

4. Create unique content for your Instragram marketing strategy

If you want people to follow you, give them something interesting and unique that they will share with others. Publish content that will make your audience think ‘WOW, this is good stuff’ before they even decide to follow your Instagram business page.

5. Nurture Instagram followers

You can advertise on Instagram as a way to reach users who are familiar with your products or services because they follow your business or similar businesses. By utilizing Facebook Business Manager, you can set advertising objectives that can align with your business goals for prospecting or remarketing.

6. Choose the right hashtags  

Utilizing hashtags relevant to your business location and product or service can help to increase the visibility of your post to engage with your desired audience. Try using hashtags that aren’t as popular as they will most likely have less competition. 

7. Don’t overlook advertising in a marketing strategy

Instagram is a great place for you to showcase your product or service offerings visually. You can capture content of your work in action to create a reel or carrousel to showcase your business and what you have to offer. A product promotion can reach your desired audience by boosting the post to target consumers interested in your product or service.

8. Use Instagram Stories

Instagram Stories allows you to share videos, images, text or even a link with your audience. These Instagram stories can then be shared amongst your highlights so that this content stays on your bio for a longer period of time.

9. Convert followers into customers

Instagram marketing has been proven to generate a considerable amount of traffic and sales if you know how to play the game. The platform provides many ways for brands to interact with customers, which is great when you have the time to do so.

The key to successful Instagram marketing is developing relationships with your audience so that they will want to follow you. Once you have consumers interested, you can leverage a marketing funnel that involves email marketing and landing pages to entice your audience to purchase your product or service when they are ready.

Conclusion

Instagram marketing is the quickest way to expose your brand and business for what it really is.

You can enhance your online presence on Instagram with a little bit of planning, think about how you want your business to be regarded and let it loose.

Instagram marketing is about content sharing, giving audiences something they find valuable and joining the conversation to create value for both yourself and your audience simultaneously.

Digital Hibou is a marketing agency that can establish a Instagram specific marketing strategy that can help sell your products or services online.