Attract an Audience on the #1 Search Engine Bidding on High-Intent Keywords
Google Ads Pricing
Google ads pricing management fees range from $500 to $2,000 per month, with ad budgets varying between $1,500 and $20,000 or more, depending on your business needs and goals.
Choose A Google Ads Pricing Plan That Suits Your Budget
Core Package
$500/month
Manage Google ads budget between $600 – $3,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Plus Package
$1,000/month
Manage Google ads budget between $3,000 – $10,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Enhanced Package
10% of ad spend
Manage Google ads budget above $10,000/month
- Ad research & planning
- Ad creative design
- Ad copywriting
- Ad campaign setup
- Campaign management
- Monthly reporting
Why Choose Digital Hibou for Google Ads Management?
Businesses choose Digital Hibou for Google Ads management because we excel at building brand visibility, generating leads, and driving sales through compelling ads that attract attention and encourage customers to choose your business.
We create Google Ads campaigns that produce tangible results, turning interest into action. Our team understands what motivates people to click on Google search results and uses that insight to boost your business’s growth.
With our expertise, we concentrate on strategies that lower your cost per conversion, ensuring your business can generate a substantial volume of leads or direct online sales at a reasonable cost.
- Custom search engine advertising strategy
- Marketing workflow automation assistance
- Creative ads crafted for your business
- Transparent pricing and ad reporting
- Consultation calls available when necessary
Rely on a Top-Rated Advertising Agency in Oshawa, Ontario
Book a Google ads consultation
All Google ads pricing plans include:
Custom Search Ads
Dedicated Account Manager
Month-to-Month Agreement
Daily Ad Spend Oversight
No Cookie-cutter ads
Prompt Communication
The Process of Getting Results with Our Google Ads Pricing Plans
1. We set up and/or get access to your ad account
We set up your Google Ads account so that you have full ownership of all your advertising data. This means the account is in your name, giving you complete control and access to everything, from campaign metrics to audience insights, available on your laptop or mobile device at any time.
2. Launch ad campaign in 7 days or less
We don't waste time. Once you're ready, we immediately create your ad content and copy to align with your offer and message. Our team moves quickly to launch your campaigns, so you can start seeing results fast.
3. Results tailored for your campaign
We customize our approach to match your Google Ads campaign goals, focusing on leads, sales, or website traffic. Our strategy is designed to deliver the results you're looking for, whether that's more customers, higher sales, or increased interaction on your website.
How much do Google ads cost?
Advertising on Google Ads can cost between $500 and $2,000 per month for management fees, with ad budgets ranging from $1,500 to $20,000 or more per month, depending on your business needs and objectives. Additionally, it’s crucial to consider the cost per result, which measures the effectiveness of your Google Ads campaign.
The cost per result varies based on what you consider a successful outcome. For instance, you might focus on metrics like leads generated, sales completed, website visits, or even click-through rates on Google Ads.
By tracking these metrics, you can assess the return on investment (ROI) for your Google Ads campaigns. This method helps you gauge the value you receive from each advertising dollar and provides insights on how to optimize your budget for improved outcomes.
How much should a small business spend on Google Ads?
A small business should base its Google Ads budget on its specific goals, structure, and expected return on investment (ROI). For effective results when working with a Google Ads agency, a starting budget of $1,500 per month is recommended. This budget level allows for core campaign setups and optimizations, but it’s more suitable for smaller-scale efforts.
However, to achieve a significant ROI (typically a 3 to 5 times return on ad spend), a higher budget may be necessary. For example, with a $600 monthly budget, even with a 5x ROI, you’d only generate about $3,000 in revenue per month. This could be suitable for smaller businesses or those with limited marketing needs.
For companies with more extensive sales operations, e-commerce stores, or a dedicated sales team, a larger budget is advisable. To drive significant revenue through Google Ads and to meet sales targets, it’s recommended to spend at least $10,000 per month. This higher budget allows for broader campaigns, reaching larger audiences, and utilizing more advanced advertising techniques, which can contribute to increased ROI and revenue generation.
In summary, the ideal Google Ads budget for a small business depends on its size, sales goals, and desired ROI. A budget starting at $1,500 per month is a good baseline for smaller campaigns or businesses with modest objectives. However, for businesses with a sales team or significant e-commerce operations, a budget of at least $10,000 per month may be more appropriate to ensure a substantial return on investment.
Should I hire someone to manage my Google Ads?
Whether you should hire someone to manage your Google Ads depends on your business goals, budget, expertise, and time. Here are a few factors to consider when deciding if you should hire a Google Ads manager:
Expertise and Experience: Managing Google Ads requires a solid understanding of how the platform works, including keyword research, bidding strategies, ad copywriting, and analytics. If you’re not familiar with these aspects, hiring a professional can be a wise investment.
Time and Resources: Google Ads management can be time-consuming. If you don’t have the bandwidth to monitor and optimize campaigns regularly, hiring someone can free up your time to focus on other aspects of your business.
Cost-Effectiveness: A skilled Google Ads manager can help you optimize your campaigns, potentially reducing your cost per click and increasing your return on investment. This can be more cost-effective than managing the ads yourself without prior experience.
Customized Strategies: A professional Google Ads manager can create tailored campaigns that align with your business goals, ensuring you’re targeting the right keywords and audience for maximum impact.
Tracking and Reporting: Google Ads management includes tracking key metrics and providing regular reports. If you want detailed insights into your campaigns’ performance, hiring a manager can ensure you have accurate and meaningful data.
Google Ads Costs for Lead Generation
Google Ads costs for lead generation rely on various key metrics, each reflecting a different stage in the sales funnel. Here’s an overview of these metrics and why they matter:
Cost Per Lead
This metric indicates the cost of generating a single lead through Google Ads. A lead is typically someone who has shown interest in your business, such as by filling out a contact form, signing up for a newsletter, or visiting your website. Reducing the cost per lead is crucial for maintaining an efficient advertising budget. By refining keyword targeting, ad creatives, and campaign setup, we aim to lower this cost while improving the quality of leads.
Cost Per Appointment Booked
After generating leads, the next step is turning them into appointments or consultations. The cost per appointment booked tracks how much it costs to encourage a lead to schedule a meeting or call. This metric is especially important for service-based businesses and those with a dedicated sales team. To keep this cost low, we focus on crafting compelling calls-to-action and ensuring a seamless booking process, motivating leads to take that next step.
Cost Per Proposal Sent
This metric measures the cost involved in sending a proposal or quote to a potential client. It indicates the efficiency of your sales funnel, from the initial lead to a formal business proposal. To manage this cost, we suggest nurturing leads effectively and ensuring your Google Ads content aligns with the solutions you offer. By keeping the path from lead to proposal clear and simple, we aim to reduce this cost.
Cost Per Deal Closed
This metric is the final stage in lead generation, measuring how much it costs to close a deal or complete a sale. It reflects the effectiveness of your Google Ads campaigns in converting leads into paying customers. A lower cost per deal closed suggests successful lead generation and sales strategies. To achieve this, we focus on attracting high-quality leads, implementing effective follow-up, and creating a sales process that encourages conversion. By optimizing each step of the sales funnel, we aim to reduce the cost per deal closed while maximizing revenue.
Google Ads Costs for Online Sales
Google Ads costs for online sales can be assessed through various key metrics. Each metric provides insights into your advertising campaigns’ performance in terms of generating sales and driving revenue. Here’s an explanation of these metrics and their role in tracking the success of Google Ads for online sales:
Cost Per Sale
This metric shows the cost of achieving a completed sale through Google Ads. It covers all expenses from initial clicks to final purchases, providing a comprehensive view of your campaign’s financial efficiency. By focusing on high-converting ad content, seamless user experiences, and effective retargeting, we aim to lower this metric to boost profitability.
Return on Ad Spend
Return on Ad Spend (ROAS) calculates the revenue generated for each dollar spent on Google Ads. A higher ROAS indicates that your advertising is producing a significant return, which is the key objective for online sales. We aim to improve ROAS by consistently analyzing campaign performance, identifying top-performing ads, and tweaking strategies to optimize returns.
Conversion Rate
Though not strictly a cost metric, the conversion rate is closely linked to online sales. It shows the percentage of users who complete a desired action, like making a purchase. Higher conversion rates usually mean lower costs per sale and a higher return on ad spend (ROAS). By concentrating on user engagement, clear calls to action, and a smooth checkout process, we aim to increase conversion rates to improve overall advertising efficiency.
Have Questions About Our Google Ads Pricing Plans?
Let’s book a time to chat about your business needs and objectives to see what’s possible for your business.