Bedrock Basements CASE STUDY
How We Help A Basement Finishing Company Get More Leads With Ads
Digital Hibou increased the lead volume for a company that was already advertising on Google but wanted better results and to try out social media advertising to see what’s possible.
Problem
When Bedrock Basements first approached us, the owner was doing it themselves and wanted to lower the cost per lead and conversion tracking on his website to get appointments.
Challenge
The challenge was trying to set up conversion tracking on the website with a scheduling software that was not working efficiently to generate leads with the best user experience.
Solution
Digital Hibou developed a landing page with a funnel to collect the details of leads interested in basement finishing and schedule quotes online while having the conversions tracked with an all-in-one marketing software.
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The Blueprint
In-depth explanation of how we implemented these digital marketing services
1. Establish the offer and identify valuable keywords
The first step before we got started with approaching the advertising campaign is taking the time to understand the process of basement finishing the company to attract the best leads possible. For this campaign we realized we had to attract people with an unfinished basement who are looking to finish their basement on time and within budget.
2. Launch landing page and marketing funnel
From fall 2022 to winter 2023, we ran an advertising campaign with a landing page, high-resolution photos & videography to attract the leads through Google, Instagram, and Facebook. This allowed the company to increase the demand for its services while people booked time to receive a quote online or through follow-ups.
3. Test & improve campaign
Once we had the campaign running for some time, we test different keywords, ad creatives, and messages to educate leads on the process of basement finishing while lowering the lead cost for the company.
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