PHOENIX MANAGEMENT GROUP case study
How We Help An Accounting Firm Improve It's Social Media Presence
Digital Hibou manages social media marketing to improve brand awareness that aligns with the overall plan we have established including video production, graphic design and content marketing to improve the social media presence for two subsidiary brands.
Problem
When Phoenix Management Group approached us, they had plans to gain brand awareness for their new finance company, Phoenix Financial Solutions. However, they struggled with being consistent on social media for both companies and wanted to target entrepreneurs who may need help with accounting or financing. The company wanted to have a consistent presence on social media to make advertising more effective.
Challenge
The challenge was developing a social media marketing strategy that is appealing to small business owners to stay updated and engaged with their brand online. They had a small marketing team that wasn’t capable of spending their time on social media to create content and stay engaged with entrepreneurs through platforms like Facebook, Instagram, and TikTok.
Solution
We helped Phoenix Management Group implement a new social media presence for the two subsidiary brands on platforms that have the most exposure to reach entrepreneurs. In just one year, Phoenix Management Group and Phoenix Financial Solutions have one of the top audiences on social media to reach and engage with entrepreneurs interested in accounting and finance content.
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The Blueprint
In-depth explanation of digital marketing services provided for Tagit Express
1. Audit social media pages and create a plan to acquire followers
Before we got started with managing their social media pages, our team conducted a marketing audit to analyze how we could improve their social media presence. This involved analyzing what the company was doing prior to working with us so we could help them understand what they could improve for social media marketing. We then spent time understanding what type of content entrepreneurs are most interested in, to reach them in the best way possible through different platforms. Then, we established a plan to acquire new followers by engaging with the ideal audience through the social media accounts to increase brand awareness for the companies.
2. Record video content and schedule social media posts
To help the subsidiary brands stay consistent on social media with good content, we helped them record video content, create graphics for social media, and schedule these posts to different platforms. This allowed Phoenix Management Group to focus on a social media advertising campaign focused on lead generation for entrepreneurs seeking business loans. The social media marketing efforts helped compliment their advertising campaign as entrepreneurs recognized they had a large social media audience with good content.
3. Engage audience through social media to improve advertising
Since the brands were reaching so many entrepreneurs through Facebook Ads, we continued to engage with these entrepreneurs further through social media. This allowed the brands to build a reputation and trust with the attention received through online advertising. By engaging with the audience through social media, it helped the entrepreneurs feel more comfortable with the brand and want to stay updated with all other future social media content.
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